Emgrand’s brand proposition of “stability and respect” represents the development direction of Geely’s automotive safety, energy conservation, and environmental protection, and has both inherited and made breakthroughs in Geely’s automotive industry. Its logo design is noble and reveals a strong international characteristic. While shedding the burden of Geely’s original historical impression, it also effectively inherits excellent inherent cultural genes. If Geely’s existing models are still following multinational companies, Emgrand’s models will play a role of surpassers, integrating global resources, and providing consumers with the safest and most environmentally friendly independent high-end sedans with the most competitive cost performance. Liu Jinliang said that the Emgrand brand has an efficient marketing management team that combines management and practical marketing experience, and will provide high-quality services to distributor partners with a scientific, rigorous, thoughtful, and responsible attitude.
The body and appearance of Geely Emgrand
In terms of appearance, the Geely Emgrand adopts the latest design language of the Geely family, giving it a younger and more fashionable overall appearance. In terms of details, the all-new Emgrand adopts a polygonal front grille, which is equipped with straight waterfall style decorative elements inside, paired with a brand logo in all black and narrow light groups on both sides, making it very sporty.
From the side view, the Geely Emgrand has smooth and sharp lines, officially known as the sharp edged waistline that runs through the sky. It extends from the front fender to the rear, connecting the entire body and creating a full and complete profile. At the same time, the front of the new car is slightly lowered, the rear is slightly raised, and the roof curve extends from the front to the rear, making the whole car look very relaxed.
In terms of the rear end, the new car adopts a through type tail light group. At the same time, the left and right side light groups of the car adopt a rotating staircase design, which not only enhances the depth but also stretches the visual effect of the tail, making it more recognizable when lit up. In terms of body size, the new car has a length, width, and height of 4638mm×1820mm × 1460mm, with a wheelbase of 2650mm.
Interior Design of Geely Emgrand
In terms of interior design, the fourth generation Geely Emgrand is truly eye-catching. Even compared to the Changan Yidong PLUS, the design and materials of the fourth generation Geely Emgrand are not inferior. The decorative part is wrapped in a large area of leather with stitching above the center console, and the lower dashboard is equipped with a 3.5-inch non full LCD instrument panel and a leather wrapped flat bottomed steering wheel. There is a floating 10.25-inch central control screen in the middle, and a metal decorative strip runs through the bottom, making the entire interior look quite atmospheric. In terms of the interior of both cars, they do have the hardcore strength to surpass products of the same level. The interior design also follows the design principle of “technological simplicity”, which not only simplifies complexity but also enhances the fashionable atmosphere of the vehicle. Specifically, the center console of the car adopts more straight lines, which cleverly enhances the sense of hierarchy and horizontal extension. In terms of configuration, the new car will be equipped with leather seats, anti glare interior rearview mirrors, rear seat 4/6 folding, electrically adjustable exterior rearview mirrors+electric heating defrosting, four door power windows, intelligent situational air conditioning interaction system, healthy cabin fresh air system, rear air conditioning vents, 10.25-inch full LCD instrument panel, 12.3-inch floating central control screen, etc. as standard across the entire range.
The Geely Emgrand is equipped with a 1.4T turbocharged engine paired with a CVT gearbox, with a maximum power of 93 kW and a peak torque of 152 N · m. The entire power output is particularly linear. The chassis suspension adopts a front MacPherson and rear longitudinal arm torsion beam non independent suspension, with an overall tuning style that leans towards rigidity. The sound insulation and quietness are average.
The numerous competitive advantages and ultra-high level of performance in the same class have fully verified the product strength of the Geely Emgrand L HiP Champion Edition. It not only perfectly meets the needs of mainstream user groups, but also serves as a new benchmark for plug-in hybrid cars priced at 100000 yuan, which will undoubtedly change the market pattern of hybrid sedans.
